Star Dhurrie

Hi! I'm Alexa - a designer and founder of Loom by ASID. After years of sourcing rugs for client projects, I wanted to create a bespoke line that strikes that sweet spot between pretty and practical—made to be lived on, not tiptoed around.

I also wanted to share a curated collection of one-of-a-kind accessories that ASID has assembled over years and various projects. If you need a finishing touch for a room, this is the place to find it! Hope you enjoy browsing the goods as much as I enjoyed finding them. See some of ASID's projects here!